Google email verification check marks for Workspace mean Brands can now verify their email

Google will add email verification check marks for Workspace emails where the account has implemented BIMI (Brand Indicators for Message Identification).  BIMI allows brands to verify their brand logo and implement secure DMARC protocols for their email, which then allows the account to display a brand logo as an avatar in Gmail.  Google has been […]

Google Adwords Express : an experiment in effectiveness

A few weeks back, I kicked off an Adwords Express account for Rocking Rose. This was an experiment, specifically a Google Adwords Express experiment. I had been hearing some chatter about Google Account Managers, and opinions were split between “their job is to get your money” and “They add value to your campaign and can […]